Build the cushion
Keep blanks, transfers, packaging, shipping, software, and unexpected reprints from straining ordinary cash flow.
MOORE/MADEYour Idea. Moore Made.
Private supporter overview
Help Moore Madebuild what comes next.
Moore Made is a two-owner custom-goods business with a clear plan: protect quality, strengthen production, and invest carefully in equipment that helps us serve more customers with faster turnaround times.
Our full-capacity targets are $7,500 in weekly sales and $3,000 in weekly business profit. We are working toward them through stronger reserves, dependable systems, and Repairing DTF Printer, 15-Needle Embroidery Machine, Blank, Transfer & Supply Inventory, Second Heat Press, and 6 more active goals. These are measured planning goals—not promised results.
2 ownersBuilding togetherClear safeguardsCosts and margins trackedScalable productionEquipment unlocks capacity
No payment or commitment is made on this page.
01
The business
A careful custom-order company built to last.
Moore Made creates custom apparel, bags, drinkware, paper goods, gifts, and business materials. Customers share their idea, receive a mockup and safeguarded quote, approve the work, pay securely, and receive production and fulfillment updates.
Sal and Matt are building the company around clear communication, repeatable production, honest pricing, organized financial records, and finished work customers are excited to share.
Customer idea→Proof + quote→Approval→Production→Delivery
02
The plan
Grow production without sacrificing quality.
The immediate goal is dependable two-owner production: purchase supplies comfortably, maintain working cash, reduce outsourcing where it makes sense, and add equipment only when the numbers support it.
Improve capacity
Standardize production, photograph real blanks, attend events, market consistently, and complete more orders together.
Own key equipment
Work toward printing and embroidery equipment that can improve turnaround, control, product variety, and long-term margins.
03
Full-capacity planning goals
What success could support.
These are internal planning goals—not promises or guaranteed results. They show what Moore Made is working toward when both owners can maintain a strong, sustainable production schedule.
Annual planning viewWhat 52 consistent weeks could support
Planning equivalent—not a forecast or guaranteed resultA realistic runway—not one giant leap.
The goal is to grow through measurable stages. Each milestone below is calculated from Moore Made’s editable weekly goals and shows the scale the business is working toward.
Estimated weekly targets by stage
$7,500 sales goal$3,000 profit goal
35% of weekly goalFoundation
Sales$2,625
Business profit$1,050
65% of weekly goalGrowth
Sales$4,875
Business profit$1,950
100% of weekly goalFull capacity
Sales$7,500
Business profit$3,000
How production capacity is evaluated
Moore Made tracks orders, pieces, labor hours, material costs, equipment needs, payment fees, overhead, estimated profit, and true margin. Larger orders are priced to reward customers for volume while still covering the additional labor required.
04
Production + customer growth
What reaching the goal could look like.
This example uses an average of $30 in customer revenue per finished item and about 10 pieces per order. The actual mix will vary across apparel, mugs, bags, business orders, and larger group orders.
35% of weekly goal
Foundation
Build repeat customers and a dependable local rhythm.
88pieces / week
9orders / week
18pieces / production day
2orders / production day
65% of weekly goal
Growth
Add organizations, events, referrals, and proven ads.
163pieces / week
17orders / week
33pieces / production day
4orders / production day
100% of weekly goal
Full capacity
Two-owner production operating near the current planning goal.
250pieces / week
25orders / week
50pieces / production day
5orders / production day
Planning example only. A higher average order value or larger group orders can reach the same sales goal with fewer individual orders; smaller one-off products may require more pieces.
How Moore Made plans to bring in customersEarn attention, test carefully,
Earn attention, test carefully,
then scale what pays for itself.
Build the local base
Google Business Profile, customer photos, reviews, referrals, local organizations, festivals, and repeat-business follow-up.
Run small paid tests
Start around $100–$150 per week across focused Meta/Instagram and local search campaigns—not broad untargeted spending.
Measure profitable orders
Track inquiries, quotes, approvals, order value, ad cost, and profit. Pause campaigns that do not create profitable customers.
Scale proven winners
Increase only after results are repeatable, generally keeping advertising near 5–7% of sales and combining it with referrals and repeat clients.
Advertising is a customer-acquisition plan, not a guarantee. The goal is to create a diversified pipeline so Moore Made is never depending on one ad, one platform, or one customer.
05
What support unlocks
Give Moore Made more room to operate.
Voluntary gifts would remain with Moore Made LLC and may help fund the needs below. Priorities can change as equipment quotes, order volume, and production experience change.
Needed now
Repair DTF Printer$2,200
Bring in-house DTF production back online for faster turnaround and more control.
Supplies & Production Setup$8,400
Blanks, transfers, a second heat press, workstations, storage, shipping supplies, and branded packaging needed to fulfill orders reliably.
Next to unlock
15-Needle Embroidery Machine$6,000
Add multi-color embroidery for hats, polos, apparel, and business orders.
Long-term home for Moore Made
Dedicated Workshop or Future Storefront Fund$35,000
Build toward whichever dedicated Moore Made space best fits the business—with room for equipment, inventory, storage, customer service, and future growth.
See the full Moore Made growth roadmap2 additional future goals
The example roadmap shown here totals $55,600. Moore Made may set a different public support target as active goals, quotes, funding already received, and business priorities change. The workshop/storefront amount is one flexible facility fund—not two separate spaces.
Moore Made support received$0 of $56,600
0% funded · $56,600 remaining
A voluntary gift—not an investment, loan, preorder, or charitable donation.
Support is a voluntary gift to Moore Made LLC. It provides no ownership, repayment, interest, profit sharing, products, services, future discounts, or charitable tax deduction. Gifts may be used where the business needs them most as priorities, quotes, order volume, and production needs change. Business results are never guaranteed.
Ready to make a voluntary gift?Enter your contact details once, then receive a unique secure Stripe link by email.
Gift Moore Made’s Growth06
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